Have you ever walked into a store and thought, "this is so me!"?
of course you have, we all have!
I feel like that at my yoga studio
It even happens to us on line.
Blogs, Websites, Etsy stores…..we all stumble upon or get sent to a place by a friend's recommendation and suddenly fall in love
What is that about?
And more importantly, how can we create that feeling for our readers and customers?
Here are the 3 components of creating a "that's so me" experience
1) know who you are and what you stand for
you need to figure out: what is your message, your why, the reason you started and WHY DO YOU BELIEVE WHOLE HEARTEDLY IN WHAT YOU DO
2) know who you are selling to
identify your "ideal reader/customer", who your market is and what makes them tick
3) create an experience
using your product create a story that your readers can relate to
Think about popular retailers:
Anthropologie and Old Navy
Nordstrom Shoe Department and Payless Shoes
Sephora and Walgreens
Starbucks and Dunkin Donuts
all are popular, successful and have a loyal following.
but boy are they different from each other
different experiences, different language, different feel
there is no right one or wrong one
they have each identified who they serve and create a "this is so me" for their IDEAL CUSTOMERS
this is the key to success in social media and most importantly, your blog
know who you are
know who your customers are
and serve them everytime, in everything you do
if you need a little help in pulling it all together, our 10 Steps to Creating a Brand and Sales can be a huge help to get you on the right track!
Make Money
Have Fun
Change Your Little Corner of the World
xo, lisa
