There is a huge difference between a goal and an intention. Just listen to how different it sounds.


"My goal is to have 4 parties each month"


"I will call 2 potential hostesses every day"


The first is a hopeful slippery idea. It really has no more value than me saying "my goal is to look 10 years younger".

There is no shape to it, nothing I can sink my teeth into.

With the intention of "I will call 2 potential hostesses every day" , it is concrete.

  • I can put it on my morning to do list every day and check it off.
  • I completely own it. It is a very simple either I did it or I didn't.
  • Is it even possible to own the the outcome of my goal for 4 parties? No way
  • People might say no
  • Someone might cancel
  • I might really want 4 parties each month and work towards it, but there is no way for me to own it. 
  • I can only control my own actions
  • I can make my calls
  • I can work on my systems for keeping track of potential hostesses
  • I can create new ways of finding potential hostesses
  • But I can't control the outcomes of my efforts.

So now that we are focused on intentions and not goals,

what is the #1 intention to create a rockin 2014 in your direct sales business?

"I will develop systems and organize my time to focus on people and not product"

Direct sales is a relationship based business.

You can have the prettiest cards, best projects, but if your #1 priority isn't building relationships you will never build a profitable business.


Stay with us this week to learn how to take small actionable steps to make people your #1 priority in 2014

And be sure to sign up here for our FREE Social Media Newsletter to learn how to use social media to build relationships that will compliment your face to face business

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xo, lisa