one of the biggest pitfalls I see in the blogs that I evaluate is that THEY ALL LOOK THE SAME!
Because here is what happens:
you decide to blog
you get overwhelmed by the techie aspect of building a blog
you hire someone to "do" your blog
and now, your blog looks like everyone elses.
which is the kiss of death in blogging, seriously
And is so counter intuitive because the strength of your blog is YOU!
you have to show up in your blog EVERYTIME
if the set up is the same
if all the sidebars look the same
if all the links look the same
well, it is tough to stand out
AND
a lot of these folks are earning their pay, and I do believe they are VERY well intentioned, by putting up a lot of STUFF on your blog.
And you know how we feel about "stuff"
yeah, we're not impressed
neither are your customers
Your blog is your unique take on what your company offers
Your blog needs to speak to the ideal reader EVERYTIME
Your blog will be most successful when YOU are running the show
and the "techie" part is not that hard, well, particularly as we have it all figured out for you.
If you are ready to build a blog that is YOURS, check out our Build a Blog from Scratch program
It is easy
It is doable
and it is YOU
and that is when you will start to have SUCCESS in blogging
Be Inspired!
Lisa
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